Social Media Marketing

 Social Media Marketing (SMM) Social Media Marketing refers to the process of gaining better website placement, increased website traffic or positive attention through blogging or social media sites like FaceBook, LinkedIn and Twitter.

If implemented correctly, marketing with social media can bring remarkable success to any business

Using social media for marketing can enable small business looking to increase their reach to gain more customers. Your customers are interacting with your brand through different types of social media, therefore having a strong social media presence on the web is the key to tap into your clients interests. Social media marketing and optimization usually centers on efforts to create free content that attracts attention and encourages readers to share it with their social networks. WPS uses this resulting electronic word of mouth to highlight any social media statement that consumers or other companies share via the Internet using web sites, social networks, instant messages, news feeds about your events, products, services or brand. This message then spreads from user to user and presumably resonates with your clients because they appear to come from a trusted, third-party source, as opposed to the brand or company themselves. Various social media marketing sites will require different techniques, so WPS develops a unique strategy tailored for each social media platform.

Social media marketing can help with a number of goals, such as:

  • Website traffic
  • Conversions
  • Brand awareness
  • Creating a brand identity and positive brand association